Segment Types

There are several marketing codes options on both the group and individual level that can work together to define your guests and provide you with a meaningful marketing analysis for your Property. These codes allow you to automatically organize your guests into specific categories, such as Individual or Group, Transient, Corporate, or Virtual Credit Card (for use with your channel bookings). The broadest categories are called guest types, and are a required field on the guest record.  However as guest types are often very extensive, you may add segment types and origin codes to further define your guests. They should work together logically, but may set up in any manner you choose. Guest types can be linked to segments types using the segment type's "Parent Guest Type" field.  Multiple segment types can be assigned to a guest type.

This selection is part of the Property and System Configuration area of Skyware. This is part of the required configuration for Skyware Systems and is initially performed at installation for you. You may however edit the configuration to suit your property at any time if you have the appropriate access/authorization.

 

Note: By Segment is an available display option in several report options, such as the Revenue Summary Report or the Forecast Revenue Summary Report, as well as an available display option in the Group History Report, which allows you to view information on all the groups that have stayed or booked at your Property, or may be tracked via the Booking Segment or Origin Report, which shows the segment type for a specified date range of the bookings made; both of which are used to help track your revenue sources, enabling you to create reasonable expectations for your future business.

The Revenue Summary Report and the Forecast Revenue Summary Report commands may be found in the Reports area of Skyware.

The Group History Report command and the Booking Segment or Origin Report command are both found in the Sales and Catering Area of Skyware.

If your Property does not currently have our Sales and Catering Module and you are interested in adding it, please contact us at  Sales@SkywareSystems.com.

 

 

Quick Menu

Quick Menu with Manager's Screen option selected

Select Manager's Screen to be taken to the MANAGER'S COMMANDS screen.

Manager's Commands Menu

Select Configuration to be taken to the PROPERTY AND SYSTEM CONFIGURATION screen.

Manager's Commands Menu with Configuration option selected

Alternately, you may also be able to select Configuration directly from the Quick Menu, if the menu has been set up to include the Configuration option.

This will take you to The Property System Configuration Menu.

Property and System Configuraion Menu

The list of property configuration options are divided into four sections, which are Required Configuration, Optional Configuration, Locales/Dates and Sub-Systems.

Select Segment Types from the Required Configuration section.

Required Configuration section of the Property and System Configuration menu with the Segment Types command selected

 

The Segment Maintenance screen display is split into two frames, with the left side of the screen listing the segment types already configured for your Property, and the right side containing the fields you need to complete in order to add or edit the configuration of a segment type. Any changes made on the right, once saved, will be updated in the listings to the left.

Segment Maintenance screen example

By Default, the General tab will be open when you arrive at the Segment Maintenance screen. A second tab, the Multi-Property tab, is also available, for use if you have more than one Property and wish to use the segment type in more than one Property.

The currently configured options are displayed by:

All: The segment type is available at all Properties.

Hotel: Name of default Property the segment type is assigned to.

Order: List Order of the segment type.

Code: A short version of a name for the specific segment type. Codes can be up to 10 characters.

Name: The actual name of the segment type or how you refer to it.

 

Your options include the following:

 

Generate a new entry:

Click the New Generate New Entry button button from the toolbar to add a new segment type record. Complete the fields described below.

OR:

Select an existing segment type from the list on the left, and click the Replicate Replicate Current Entry button button from the toolbar. Then change the field information as described below.

 

Edit the current selection:

Change the field information.

 

 

General tab of the Segment Maintenance screen example

Code: The short version of a name for the specific segment type. Codes can be up to 10 characters. Be sure to select a code that will be easily recognizable to your Staff.

This field is required.

List Order: This determines in what order the segment type appears listed in the interface.

Enter a number into the List Order field.

This field is optional, however it we recommend that you list the segment types in the order you prefer. This makes it easier for staff to find the segment type they need in the interface

Segment Name: This is the name or description of the segment type. You should enter the full name of the segment type here.

This field is required.

Phone Restrictions: The segment type may be restricted in their phone usage within the room - to local calls only, for example.

Parent Guest Type: This is a drop-down menu of all guest types entered into your system, in list order. Select one. By default, the first (in list order) guest type will be selected.

Note: If the guest type desired is not available, it may be added using the Guest Types maintenance screen.

Default VIP: This is a drop-down menu of all the VIP types entered into your system. If the segment type is to be associated with a specific VIP type, select it here. By default, no VIP type is selected.

Room Chart Color (background): Custom BACKGROUND color for the entry on the Room Chart. You may choose the color for the segment type background by entering it into this field. (For example, #5BF5F2). By default no color is selected.

Room Chart cell with no segment type color assigned No background color assigned.

Room Chart cell with background segment type color assigned Background color #5BF5F2 assigned.

Note: The CELL color is as defined on the Room Chart color legend to indicate the status of the reserved room (in this case yellow, indicating in-house). The segment type entry is the field within the cell. Selecting a color for this allows the segment type to be easily discernible at a glance.

Room Chart Color (text): Custom TEXT color for the entry on the Room Chart. You may choose the color for the segment type entry text by entering it into this field. (For example, #55ff00). By default (if the field is left blank) black is selected.

Room Chart cell with background and text segment type colors assigned Background color #993EA8 assigned, text color #5BF5F2 assigned.

Note: Changing the text color is ONLY allowed if the background color field is ALSO completed - entering a color in this field alone will not alter the text color from black. It must be paired with the background color field.

Changing the text color as well as the background color may be useful if you have several segment types assigned to the same parent guest type category. For example, if the parent guest type is groups, segment types could be wedding, corporate, reunion, or tour. Each segment type could use the same background color, to indicate they are associated with a group reservation, but have the text be a different color for each of the sub-categories of group represented by the separate segment types.

Not Active: This box may be checked or unchecked. By default it is unchecked. Click this option to deactivate the segment type without deleting it. Once a segment type has any stays associated with it, it cannot be deleted from the system.

 

 

Segment Maintenance screen example with Multi-Property tab shown

Default Hotel: This is a drop-down menu of all your available Properties in Skyware to select as the default Property assigned for the segment type. By default the Property you are currently logged into Skyware from will be used. Select one.

This field is required.

This segment is available to all properties?: This box may be checked or unchecked. By default it is unchecked.

If it is unchecked, the segment type may still be assigned as available at more than one Property. The Properties that the segment type is available at OTHER than the default hotel may be selected using the Fast pick option in the Hotel Name section, which lists where the segment type will be available (the Default Hotel and ONLY these properties).

Click the gray Fast Pick button to open a separate window listing all the available Properties.

Fast Pick screen for Hotels in which Segment Type will be available example

Select any that are applicable and then click the orange Save and Exit button.

The selected properties will now be listed in the Hotel Name section.

Multi-Property tab with second property selected example

Note: If the box is checked (indicating that the segment type is available at ALL Properties), the Hotel Name section and Fast Pick option will no longer be available.

Multi-Property tab example with all properties option check box selected

 

Date Updated February 03, 2022